Best Western gains foothold in Myanmar with management takeover

BEST Western International (BWI) is bringing its midscale Best Western brand to Myanmar for the first time, having signed an agreement to manage the Green Hill Hotel in central Yangon.

The property will be rebranded Best Western Green Hill Hotel, said a BWI spokesperson, adding that the entire rebranding process was expected to take three months.

Located in Yangon’s Tamwe Township, the six-month old hotel boasts 189 guestrooms equipped with 32-inch flat-screen televisions with international satellite channels and free Wi-Fi. A restaurant serving Asian and international cuisine, and meeting room facilities, can also be found on the hotel’s premises.

Glenn de Souza, BWI’s vice president of international operations for Asia and the Middle East, said: “There is no doubt that Myanmar is one of the world’s hottest hotel markets at present, with a major increase in new hotel supply needed to cater for a huge influx of guests.

“BWI wants to form long and lasting partnerships in Myanmar; we want to be here for the long-term, to help grow the country’s tourism industry. Our partnership with the Green Hill Hotel is just the start of our plans for Myanmar,” de Souza added.

Meanwhile, Accor is said to be in talks with local company, Max Myanmar Group of Companies, to open a Novotel in Yangon within a property belonging to the latter (TTG Asia e-Daily, February 22, 2013).

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