IHG raises curtains on first wellness-focused Even Hotel

INTERCONTINENTAL Hotels Group (IHG) has opened the first property under its Even Hotels brand in Norwalk, Connecticut.

Even Hotels is a US-based brand launched in 2012 with an explicit focus on lifestyle and wellness to meet the growing demand for wellness-minded travellers to maintain their health routines during a trip.

Kirk Kinsell, president, the Americas, IHG, said: “We know that for the travelling public, the ability to maintain their health routine while on the road is becoming more and more important, and Even Hotels provides the tools and encouragement to make healthier choices while on the road at an approachable price point.”

Key to the brand are features such as: a Simple.Natural.Good F&B promise; natural eucalyptus linens for a cooler sleep; a three-zone Athletic Studio; spin and yoga classes; regular community runs in the morning led by the hotel’s general manager; and an In-Room Training Zone workout using the Even Hotels Trainer, among others.

Four more Even Hotels are in the IHG pipeline at the moment, with two to be located midtown Manhattan, one in Brooklyn, New York, and the last in Rockville Maryland.

IHG has identified the Washington DC area, San Francisco, Chicago, Denver, Portland, Seattle and Los Angeles as key markets.

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