Air New Zealand returns to Singapore in Middle-earth fashion

AFTER a hiatus of eight years, Air New Zealand will return to the Lion City to begin a new direct service between Singapore and Auckland from January 6, 2015.

The daily service will be operated on a Boeing 777-200 aircraft.

Styling itself as the official airline of Middle-earth, the fictional fantasy realm created by JRR Tolkien, Air New Zealand has teamed up with Tourism New Zealand, Warner Bros Pictures, Metro-Goldwyn-Mayer Pictures and New Line Cinema to launch a Hobbit-themed installation in Bugis Junction shopping mall in Singapore last Friday.

The display showcases the airline’s latest offerings for vacations in New Zealand and also its unique Economy Skycouch seats.

Commenting on the airline’s promotions surrounding The Hobbit trilogy’s latest movie, Mischa Mannix-Opie, sales and market development manager Singapore, Air New Zealand, said: “It’s a big opportunity to promote Air New Zealand around the globe as the official carrier to Middle-earth and it’s perfect timing in Singapore, as not only is the promotion around the movie, it’s also in the lead-up to our launch on January 6.”

“We are also working very closely with the travel consultant community here in Singapore to reintroduce them to Air New Zealand, and educating them on the products we have on board.”

Flying Economy class on Air New Zealand will also give passengers the choice of upgrading to an Economy Skycouch seat for a fee, one of 18 that can be found on the Boeing 777-200. The Skycouch is a row of three seats with footrests that can be raised to horizontal in order form a flat, flexible space.

Mannix-Opie said: “There are a lot of families from Singapore that are coming to New Zealand for a holiday, so we think it’s a great opportunity for them to use these seats when they are flying with us.”

Air New Zealand is currently offering a “S$500 (US$383) off Premium Economy Offer” as part of its Middle-earth promotion until December 31 for travel between Singapore and Auckland from January 6 to June 30, 2015.

More details can be found on www.airnewzealand.com.sg

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