MELIÁ Hotels International has signed up two new hotels on Bali to take its total on the island to six, with both to operate under the Spanish chain’s Sol House beach brand.
The 132-room Sol House Kuta Bali opened only recently but will be adapted in the next few months to fit in with the brand’s concept of a casual setting for the young, lifestyle-conscious clientele.
Sol House Jimbaran, also on the southern tip, is a 178-room condominium-style complex that is scheduled to open in 2018.
In a statement Meliá said the two new properties, along with its contract for a 200-room and 26-villa Sol House eco-resort on Vietnam’s Phu Quoc island, would reinforce its presence in Asia.
Other markets the group is looking to open up in are Thailand, Myanmar, the Philippines and Lombok in Indonesia.
Now represented in five countries, the group’s Asian division says it expects to surpass one million stays this year with an average of 55 per cent of clients coming from domestic markets.
Vice president of Meliá Hotels International for Asia-Pacific, Bernardo Cabot, said the company’s long experience in traditional western vacation markets will help in developing the Sol House resort brand in Asia.“For several decades our company has led the vacational sector in much of the Mediterranean and the Caribbean.
“So we are in the best of conditions to expand into the main holiday destinations of Asia-Pacific and satisfy the expectations of modern travellers, offering innovative experiences that revolutionise the traditional sun-and-beach concept,” he said.
