Carnival Corp to steer Carnival, Aida cruise brands into China

carnival-corp-to-steer-carnival-aida-cruise-brands-into-chinaCredit: Carnival Corporation

HOT on the heels of Norwegian Cruise Line announcing its first-ever ship for Chinese cruisers, Miami-based Carnival Corporation has also revealed plans to deploy two additional brands – Carnival Cruise Lines and Aida Cruises – in China in 2017, joining sisters Costa Cruises and Princess Cruises in the Chinese market.

Announcing the move at the 10th Annual China Cruise Shipping and International Cruise Expo (CCS10) in Shanghai, Arnold Donald, CEO of Carnival, said: “As we execute our multi-brand growth strategy in China, we are emphasising choice and variety in our offerings to match the different tastes and preferences of Chinese travellers.”

Christine Duffy, president of Carnival Cruise Line, added: “With cruise demand rapidly increasing in China and our ability to work in partnership with other Carnival Corporation brands to leverage our collective experience and scale, it provides an outstanding opportunity for Carnival Cruise Line to enter the Chinese market.”

This announcement comes in the wake of recent news of expansion into the Chinese market in 2016 and 2017 by the company.

With the addition of Carnival Cruise Line and AIDA Cruises brands, Carnival Corporation will be operating four cruise brands in the Chinese market. Further details on plans for each respective brand to enter the Chinese market in 2017 will be announced.

Carnival is also exploring potential joint ventures with China State Shipbuilding Corporation (CSSC) and China Merchants Group (CMG) to accelerate the growth of the overall cruise industry in China, including the possibility of building new ships, launching a domestic cruise brand, and supporting port and infrastructure development.

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