Tourasia, a Swiss outbound tour operator specialising in Asia, has expanded into Poland with the opening of the Tourasia Polska subsidiary in Warsaw on December 1.
The company had already been handling Polish guests through its offices in Asia and is now strategically expanding its infrastructure.
According to Stephan Roemer, managing director of Tourasia, Poland is an emerging market for niche travel to Asia with many seasoned travellers seeking further-flung holiday destinations.
Through its new subsidiary, Tourasia plans to offer more premium products for Polish travellers while also catering to the tourist class segment.
The new office in Warsaw will be manned with a team of four managed by Piotr Chojnowski, who was formerly product director at TUI Poland and CEO of Onholidays.
Tourasia has presence in foreign markets through subsidiaries such as Tischler Reisen in Germany. In Asia, Tourasia operates its own DMCs in Myanmar, Thailand, Vietnam and the Philippines.
