Signing ceremony for X2 Vibe Viet Tri Hotel in January; Jinks on far left
With an ambitious plan to expand in Vietnam, Bespoke Hospitality Management Asia (BHMAsia) has opened a new representative office in Ho Chi Minh City to to become more accessible to current and prospective investors in the country.
The office is headed by veteran hotelier Simon Jinks, who said: “Relationships are everything in doing business, and that’s why having a presence here is so important to strengthen the trust of our investors and potential new clients.”
BHMA’s vice president of business development, Frederic Garnier, added: “We have a number of new owners, individual rather than institutional investors, and these are repeat investors. This is why it’s important to have an office here for their convenience – we can assist them whenever they need.”
BHMAsia targets to secure 16 properties and 3,000 rooms in Vietnam by end this year.
It currently has five Vietnam properties in the development phase, with the 230-key X2 Vibe Hoi An Residence scheduled to open first in 3Q2017, followed by the lakeside X2 Vibe Viet Tri Hotel in Phu Tho province, around one hour from Hanoi, in 2Q2018. The 112-key X2 Halong Bay Hill Resort will be launched at a later date.
